Research
Benchmarks, evaluations, and methods from the team building AI-powered user behavior simulation. Questions, or a topic you'd like explored? Write to y@trytenera.ai.
From Resembling Humans to Predicting Humans: Insights from Three Papers on User Behavior Simulation
An analysis of three recent research papers examining how large language models can predict actual human behavior rather than simply generating plausible-sounding actions.
User Behavior Prediction for Marketing Simulation
A novel approach to predicting marketing campaign effectiveness without conducting real A/B tests, combining embeddings, state transition graphs, and Markov chains.
Literature Review
Academic papers on user behavior simulation, click models, sequential recommendation, and LLM-based agents that form the scientific foundation of Tenera.